Wonkbird is a research-driven digital PR agency in New York City. We ask America the questions newsrooms wish they'd thought of, then turn the answers into coverage in newspapers, radio, and TV across the country.
Across published Wonkbird campaigns.
Case study — The Bathroom Bureau
We asked 3,000 Americans to rate the public bathrooms in their state. Wyoming flushed its reputation, Vermont came up roses — and 56 newsrooms ran the story.
Read the case study56
media placements
Coverage included
The method is simple — the execution is the job. Here's how a Wonkbird campaign works.
We design and field an original survey — thousands of respondents, census-balanced, engineered so the answers rank, surprise, and quote well.
The data becomes a press release, an embeddable infographic, and fifty local angles. Wyoming gets one headline, Vermont gets the opposite one.
We pitch each market's angle to the newspapers, radio stations, and TV desks that cover it — and report back with a placement-by-placement coverage log.
Our campaigns have run in
Patch · PennLive · Local 3 News · NJ 101.5 · Midland Daily News · WFLA News Channel 8 · The News Tribune · San Antonio Express-News · and dozens more
Our studies come with full data tables, methodology statements, embeddable graphics, and a spokesperson who picks up. Embargoed access available.
Tell us what you sell and who you sell it to — we'll bring the survey concepts, the headlines, and the media list.
Start a campaign