WonkbirdMedia

Surveys that become stories. Stories that make the news.

Wonkbird is a research-driven digital PR agency in New York City. We ask America the questions newsrooms wish they'd thought of, then turn the answers into coverage in newspapers, radio, and TV across the country.

14
research campaigns
263
media placements
89
local markets reached
141
TV & radio placements

Across Wonkbird campaigns to date.

Case study — The Bathroom Bureau

The Best & Worst Public Bathrooms in America

We asked 3,000 Americans to rate the public bathrooms in their state. Wyoming flushed its reputation, Vermont came up roses — and 56 newsrooms ran the story.

Read the case study

56

media placements

Coverage included

  • Patch · Pennsylvania (statewide)
  • PennLive · Harrisburg, PA
  • Local 3 News · Chattanooga, TN
  • NJ 101.5 · New Jersey (statewide)
  • Midland Daily News · Midland, MI

One dataset, dozens of newsrooms.

Every campaign starts with original research and ends with a placement-by-placement coverage log. The part in between is the craft you hire us for.

See what comes out the other end →

Our campaigns have run in

Patch · PennLive · Local 3 News · NJ 101.5 · Midland Daily News · WFLA News Channel 8 · The News Tribune · San Antonio Express-News · and dozens more

Working on a story?

Our studies come with full data tables, methodology statements, embeddable graphics, and a spokesperson who picks up. Embargoed access available.

press@wonkbird.com

Your brand has a study the press wants to run.

Tell us what you sell and who you sell it to — we'll bring the survey concepts, the headlines, and the media list.

Start a campaign