The wonks behind the headlines.

Wonkbird started with a simple observation: local newsrooms are hungry for stories with real numbers in them, and brands are sitting on questions that America would love to answer. Connect the two well and everybody wins — the reporter gets a story with a built-in local angle, the public gets a genuinely fun read, and the brand earns coverage it could never buy.

So that's what we do. We design original surveys, field them to thousands of Americans, and turn the results into press releases, infographics, and fifty localized pitches. Our first campaigns earned coverage everywhere from PennLive and FOX 43 to the San Antonio Express-News — plus a small army of drive-time radio hosts arguing about public bathrooms on air.

We're founder-led and deliberately small: one strategist who owns your campaign end-to-end, backed by a network of survey researchers, data-viz designers, and outreach specialists we pull in per project. No account-manager telephone, no junior handoffs, no padded retainers.

If your brand has an audience, it has a study the press wants to run. We'll find it.