Everything between an idea and earned coverage.
Most clients hire us end-to-end. Each piece also stands alone if your team already covers part of the pipeline.
Data-Driven PR Campaigns
End-to-end campaigns built on original research. We design the survey, find the story in the data, and place it with the outlets your audience already reads, hears, and watches.
What you get
- Campaign concept and story angles
- Original survey research
- Press release and pitch sequence
- Placement-by-placement coverage report
Survey Design & Fielding
Census-balanced consumer polls fielded to thousands of respondents, with questionnaires engineered so the results produce headlines — state rankings, city rankings, and percentage stats reporters can lift straight into a story.
What you get
- Questionnaire design and review
- Fielding to 1,000–5,000 respondents
- Cleaned, weighted data tables
- Methodology statement for press use
Data Visualization & Infographics
Embeddable infographics and interactive maps that make your data the easiest thing on a journalist's desk to publish. Every asset ships with embed code and clear attribution.
What you get
- Hero infographic (static + embeddable)
- State and city ranking visuals
- Social crops for X, LinkedIn, and Instagram
- Embed kit with attribution snippet
Media Relations & Outreach
Localized pitching at scale. A 50-state dataset becomes 50 local stories — we pitch each market's angle to the newspapers, radio stations, and TV newsrooms that cover it.
What you get
- Localized pitch angles per market
- Outreach to vetted journalist contacts
- Follow-up and spokesperson coordination
- Live coverage tracking
Press Release Writing & Newsroom Ops
Releases written to be lifted: ready-to-run copy, quotable spokesperson lines, and a clean assets folder so an editor can publish in minutes, not hours.
What you get
- Lift-ready press release
- Spokesperson quotes and bios
- Upload-ready asset package
- Distribution through our newsroom
Reactive PR & Expert Commentary
When a story breaks in your category, reporters need a credible voice within the hour. We monitor the news cycle, draft the comment, and get your spokesperson into the piece while it's still being written.
What you get
- News-cycle monitoring in your category
- Same-day comment drafting
- Journalist request matching
- Spokesperson prep and talking points
Not sure which one you need?
Send us your site and your goal. We'll reply with two or three campaign concepts and a straight answer about fit.
Get campaign concepts