WorkPawmetricsPets / Consumer2024Sample case study
The States That Spoil Their Pets the Most
21
media placements
2,800
respondents
U.S. pet owners
surveyed
The idea
Pet spending keeps climbing, so we measured the pampering itself: birthday parties, custom portraits, strollers, insurance, and vacation budgets, across 2,800 owners in all 50 states — then ranked the states by a composite spoiling score.
This is a sample case study included for demonstration — replace it with your next real campaign.
Earned coverage5 placements
Newspapers, TV, radio, and online — every placement this campaign earned, market by market.
| Outlet | Type | Market |
|---|---|---|
| Statewide news site | Online | Denver, CO |
| Local TV lifestyle segment | TV | Phoenix, AZ |
| Regional newspaper | Newspaper | Austin, TX |
| Pet-industry trade publication | Trade press | National |
| Morning radio show | Radio | Portland, OR |