America's Most Financially Stressed Cities

The idea

Money stress is universal, but it isn't evenly distributed. We built a financial-stress index from a 3,200-person survey across the 100 largest U.S. metros — sleep lost, balance checks per day, emergency savings, and confidence about retirement — and ranked every city.

How it traveled

Local business desks and morning radio picked up their metro's rank, with 24 placements across newspapers, radio, and local TV.

This is a sample case study included for demonstration — replace it with your next real campaign.